Sarah Williams Goldhagen is an esteemed American architecture critic and author, who taught at the Harvard Graduate School of Design. After immersing herself in research on biophilia, neuroscience and environmental psychology, she has written Welcome to Your World, a book introducing the effects of built environment on our feelings, memories, and well-being to a broad audience.
We talked to Sarah about her realization of a need for a radical change in architecture and about how to improve the architectural process and education for the benefit of everyone.
Natalia: When I read your book, I realized there’s certainly a need to educate the environment creators more. The impact of buildings on human health, cognition, emotion and decision-making is not appreciated enough. How do you think we should approach architects, how to explain it to them? It’s a big paradigm shift after all.
Sarah: It doesn’t really matter how fertile the ground is right now, because it’s up to us to till it. When I wrote Welcome to Your World, I was a bit naive. I thought if I lay out the principles of embodied cognition and human-centered design, and make them really comprehensible, everyone will go: “Oh!”. Well, guess what, that didn’t happen. The book is doing fine and there are a lot of people interested. But I wrote it because I realized architects didn’t know about human perception and cognition in the built environment. They might have intuitions about some parts of it. But very few appreciate how radical the shift has to be and how much can be done to make things better.