
There is hardly anything more difficult to quantify in architecture than beauty. How can I quantify beauty in a market where values are controlled by capital? How can I give an emotion not only a value, but also a price? How can I trust people to feel with their hearts and not just reason with their brains in a world where the greatest trust is placed in data and digital?
To me, beauty is an art, not a science. You can’t catch it, you have to follow it. I will not put a price tag on beauty, and I will not talk about numbers and formulas.
Instead, I have decided to share my very personal ten criteria for beauty. These are neither complete, nor do they pretend to be the absolute. Since I have taken the liberty of doing this in a very personal way, I will outline them not only theoretically, but also practically. I will do this based on projects I have designed myself or personally collaborated on.