Michael Diamant studied society planning at Stockholm University and has a great interest in architecture, city planning, urban sociology, demography, history, and social anthropology. In 2013, he started a Facebook group promoting new traditional architecture, which has since grown to over 25 000 members. One year later, a member of this group started a group Arkitekturupporet (Architectural Uprising) that has grown to over 50 000 members, transformed the debate about architecture in Sweden, and spawned multiple local groups in Norway, Finland, Denmark, and other countries. Portuguese translation of the article can be found here.
Natalia Olszewska: Welcome, Michael! Could you tell our readers about what you are interested in and how this interest started?
Michael Diamant: I studied society planning and urban sociology at Stockholm University. I’ve always been interested in architecture and city planning, specifically classical city planning. I am very interested in urban sociology, demography, history, culture, and social anthropology. I am also interested in architecture but I don’t have deep architectural knowledge other than that I know the different styles and the key to a good facade.
A long time ago, I noticed that old buildings usually seemed very beautiful to me, and the new ones didn’t. What I also noticed is that the majority of people see it the same way, and they vote with their feet. Maybe people don’t always dare to say that they find most modernist buildings ugly, but where people spend vacations, where people want to hang out, tells you a lot.